links for 2009-04-24
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Leaked brand strategy for Pepsi.
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Good quick look at the Zappos culture.
Author
I'm Matt Goyer, a yuppie Canadian living in Seattle working at Redfin as Director of Online Marketing (Linkedin). In a previous life I attended the University of Waterloo, and founded two companies, Fairtunes and Transpose, and used to work at Microsoft. For fun I drink, shop, wakeboard, sail, ski, hike and play hockey.
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