Today I was browsing an online music service that I’m trying out and noticed that The Tragically Hip had a new album out. After further investigation it turns out it wasn’t just an album, it was a whole box set titled, Hipeponymous. I bought it without hesitation even though I seem to rarely purchase music. Why? They bundled a bunch of items that I can’t get through pirate channels. This box set not only contains two CDs of remastered tracks, but also contains two DVDs and a 48 page booklet.
If artists/labels are still concerned about piracy then they should consider similar bundling efforts that result in a product that isn’t easily reproduced and distributed by online ‘pirates’.