The GEICO Plane Crashes A Lot

Annoyed by seeing the GEICO plane out my office window circling around yet again and being a marketer, I was curious to know if any research had been done on the effectiveness of aerial advertising. Instead of finding a good discussion about the ROI of such a marketing campaign, instead I found a trail of crashed planes, emergency landings and other mishaps:

As well as some other articles diving just a little deeper:

Sadly I couldn’t find any articles talking about their effectiveness. If I ever meet GEICO’s CMO I’ll be sure to ask.

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