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Permalink to this day Tuesday, September 20, 2005

Michael Gartenberg, Contextual Marketing and Windows Vista:

I find it curious that 49% of consumers want to 'record TV later' but only 21% want an electronic program guide. Clearly they've never used a DVR before because it's awfully awkward to record TV for later without an EPG (yes, search comes in at 18% but 18%+21% != 49%).

I also wonder when cable company's are going to wake up to the fact that 56% of consumers want to skip commercials and devise a new way of making money instead of through 30 second ad spots.
9:58:12 AM  Permalink to this item []


© Copyright 2005 Matt Goyer.
I work at Microsoft in the eHome division on the Windows XP Media Center Edition team as a Program Manager.

Disclaimer: The posts on this weblog are provided "AS IS" with no warranties, and confer no rights. The opinions expressed herein are my own personal opinions and do not represent my employer's view in any way.

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Updated: 10/3/2005; 8:35:50 PM.