I was deeply saddened to learn that http://redf.in was taken. In fact it was registered only days before I realized we should grab it. I wanted to grab it so we could do this:
Which was inspired by Zappos:
I pitched the team on doing this recently and was challenged by Mike, our CTO, on whether people would really use it.
Both Amazon and Zappos have branded short URLs and I pulled the numbers on Tweets per day for the last two weeks using their branded short URLs:
- Amazon: 10 tweets/day
- Zappos: 5.4 tweets/day
Considering “redfin” has been getting just 12.5 tweets/day I’m now not convinced that our own branded short URL would be a raging success either in terms of inbound links or click-thrus.
But I’ve been wrong before!
Note: It may have taken me longer to think about and write this post than it would have taken a Redfin dev to have coded this feature :).