With the growing popularity of neighborhood blogs there is also a growing popularity in monetizing what for some is a hobby and for others is a full time gig.
As Urbnlivn, my Seattle condo blog, continues to suck hours of my week and continues to grow in traffic I too am turning to advertising to make blogging less of a chore and more like a paper route.
What’s frustrating is that their isn’t a Seattle neighborhood advertising network that connects local businesses with local blogs and handles the commerce and other aspects of this niche advertising segment.
Instead I’m left to visit a number of local blogs to try and determine local standards for ad size, placement and cost. I’m also struggling in Paint.net to provide my second advertiser with a visually pleasing ad thinking that the effort isn’t really worth the $50.
Here’s my research so far on the Seattle neighborhood blog scene:
B Town Blog: 200px × 150 px and 728 px × 90 px. Starting at $50/month.
Capitol Hill Seattle: 468 px × 60 px, 160 x 240, 125 x 125. $3 to $10 CPM or $25/month
Seattle Bubble: 250px × 150px. $75 and $225 per month
West Seattle: Varies, but most around 160px × 160px. $0.60 CPM
And of course the standard really should be dictated by Google. 468px × 60 px, 120px × 600px, 160px × 600px, 200px × 200px, 250px × 250px, 300px × 250px, 336px × 280px.